NETFLIX better

How to make

Case study

CHALLENGE

Netflix is probably the first thing that comes to mind when we think about our favourite movies or TV shows. Platform has earned popularity due to its user-friendliness, even to new users. In this case study I would like to focus on some suggestions on how to improve user experience on Netflix.

GOAL

Having a lot of competitors makes it hard to maintain a leading position in the industry. Focusing more on the user interaction with platform and simplifying the user interface can help achiving best experience journey for you, your family, and friends.

Making Netflix platform more simple to navigate users, and make it more organized.

SUGGESTIONS

The project consists of several parts:

INSIGHTS

BASIC RESEARCH

FINDING THE ANSWERS

I have conducted in-person interviews with my friends and family members who are active users of the platform. They were asked questions about what they find unclear while interacting with the platform, what changes need to be done to improve the visual appearance of Netflix.

ABOUT THE PROJECT

INTRODUCTION

“How to make Netflix better” Project reveals ideas and suggestions concerning user interface of the platform. This case study doesn’t pay much attention to research part, but focuses mainly on it’s appearance, functionality, and aesthetics.

Based on the interviews, some of the insights and suggestions were colletcted

Mobile Internet traffic is eaten up

It would be great if you could create
different folders by genre in “My List” section.

When scrolling a specific genre gallery, you don't always understand when it sarts and finishes

When you hover over a specific
movie, there is no list of languages
available

5. Changing some visual aspects

2. Adding brief discription of
the movie tone

3. Adding list of languages available

4. Adding “Mobile data saving” option

1. Modifying a Gallery bar

Based on the interviewers’ feedback, and my own experience with Netflix interaction, I came up with several suggestions on how to improve the UI of the platform

SUGGESTION 1.

The bar above the movie icon is not visible enough. When the list is finished, it starts from the beginning and the customer doesn’t usually get it

I would suggest adding ‘’Explore All’’ option at the end of the specific ganre gallery to show more movies (the window with the whole list of movies will pop up)

SUGGESTION 2.

I would suggest to add a few details about the movie tone, for instance ‘’exciting’’, ‘’chilling’’, etc.

A very little amount of movies has such description

It would be great to add the list of languages available

SUGGESTION 3.

I would add “Play” button as an option to control mobile data usage

SUGGESTION 4.

On the laptop version, while hovering the movie, the window pops up where it's automaticly playing trailers, and there is no choice to turn it off.

In this case, if the device is not connected to the wifi and uses the mobile internet (which is limited), it becomes important to have a choice to contlol its usage.

I would suggest adding “Traffic saving” button on Home page or “Mobile Data Saving” option to save the usage of mobile data

I would suggest to reduce the opacity of the movie icons on the page, and would leave the hovering movie 100 % opacity

SUGGESTION 5.

CONCLUSION

All of the collected insights from new and everyday users of Netflix have made me make some suggestions in order to create a better platform for watching faviourite movies. Some of the changes are very useful and make it easier for everyone to use and enjoy Netflix.

I have provided a solution where users don’t have to struggle with some features of the platform. My contribution to this project will result in a better and easier place to watch your favorite TV shows.

This case study was also aimed to train the usage and implementing Figma features such as component properties, variables, and auto layouts.